P&G Malaysia " Confidence Squad " With LINE


P&G Malaysia further Personalizea its Digital Customer Experience With a Brand New " Confidence Squad "
P&G Malaysia launches official LINE account to amplify online following and community , aims for 300,000 users within the year .

Kuala Lumpur , 16 June 2017 - P&G Malaysia takes another step in further personalizing their digital customer experience with the launch of their official LINE account , " Confidence Squad " . With the LINE account , P&G aims to boost their online presence and promote one on one engagement with consumers by sharing beauty , grooming and lifestyle tips as well as rewards and promotions that can be redeemed at Watsons Malaysia .
Understanding that it is imposibble for everyone to be perfect 24\7 , P&G created the " Confidence Squad " which comprises characters with unique personas that are representative of its various key brands . Phoebe ( representing Pantene ) , Gaven (  representing Gillette ) , Daisy ( representing Downy ) and Hansen ( representing Head & Shoulders ) will offer tips , trick and exclusive rewards to help follower of the " Confidence Squad " account look and feel their best thanks to P&G products .
"As part of P&G Malaysia's continued commitment to touch and improve lives in a meaningful way , we want to meet our consumers where they are . with " Confidence Squad " , we are able to reach out to new as well as current consumers by providing them with relevant information that connects to their interests and adds value to their lives . through this account we will also be able to engage and grow our very own online community so P&G can remain relevant in their lives ." said Utkarsh Mohan , Brand Operations Head  & Shavecare Category Leader , P&G Malaysia , Singapore & Brunei .
 Launch of P&G " Confidence Squad " launch at Hubba Hubba KL Sentral . 
Host & MC of the day - Dennis Yin
" We are delighted to have P&G join LINE with their Official Account , " Confidence Squad " . This is a key example of how businesses can utilize digital platforms like LINE for strategic innovation ," Said Dale Kim , Head of Business Development Team 1 at LINE Plus Corporation . " This ties in with LINE's smart portal vision , which is at the core of our business model . Our localized strategies , combined with the rich feature set of the LINE platform , ensure that we are a smart Portal that fits into the daily lives of our users .
To celebrate the launch of the " Confidence Squad " LINE account , P&G is also running a " Lucky Chance " contest from 26 June 2017 to 30 June 2017 . Followers of " Confidence Squad " will be able to take part in a competition where thay can answer one simple question and one lucky follower will be chosen at random every day to win an iPhone 7 and voucher to purchase P&G products . They will also be able to download special edition stickers of Phoebe , Gaven , Daisy and Hansen which are designed to show the characters in various relateable moods such as happy , stressed out and tired . P&G aims to have 300,000 Confidence Squad followers by end of 2017 .
For further details of what P&G Malaysia has in store for consumers , please search and follow " Confidence Squad " on LINE and be the first to receive instant updates and enjoy exclusive Rewards. 

Check out P&G 'Confidence Squad' LINE at,

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